(Last Updated - June 8th 2022)







The Pottery Production












John Steventon & Sons,
Burslem, England, 1897-1936

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Yesterday's and today's Town Centre Burslem near to where the factory was located. The road that lead to the factory gate is now known as: 


Burslem Steventon Place. J. Steventon and Sons Pottery, interior. Bottle ovens and mineral store.

 Inside a Bottle Oven       The Potteries Bottle Oven            

It only covers the period of pottery production and it is hoped that more information can be sourced. As more facts and examples come to light it will be updated so do come back later. If you know of any additional information use the Comments Book at the end.

Godden(1964) only records two 'back' marks, one for Brown & Steventon and one for J.Steventon & Sons Ltd however various others have been found and the gallery shows the wide range. Three artist had their own back stamps and these are featured later.

    More Back Marks  

Although the name of 'Royal Venton' is still used today as part of the Ideal Standard Group (Bathroom Ware) pottery as shown and described is no longer made. The firm was first established in 1897, although a some back marks have shown 1895, and pottery was produced until the mid 1930's, usually quoted as ending in 1936.

Early History

The main production was at the Hill pottery site in Burslem. Production at the site goes back at least as far as 1736, when John Mitchell. a manufacturer of salt-glazed stoneware was working at Hill Top. He was later to become a patron of John Wesley. The young Aaron Wood became one of the employees there. Mitchell was made bankrupt in the 1780s and by 1786 the works was in the hands of John Robinson, who eventually also took over the old Methodist Chapel. This had been built in 1766 on the adjoining site given by John Mitchell and was turned into a warehouse by Robinson By the early 1830s the pottery had been passed from the Robinson family to Samuel Alcock, who incorporated it with two neighbouring pot works and reorganised the whole as the Hill Pottery. Four hundred 'hands' were employed there by that time. The works itself was described in the early 1840s as 'one of the largest and best conducted in the Potteries'.


Hill Site Sale Poster



Samuel Alcock and Company, who made good porcelain, bisque, purian vases and figures failed in1859. In 1860 the works was taken over by Sir John Duke and Nephews (J & C Hill) who sold it to Thomas Ford in 1865. He in turn sold it in 1866 to the Earthenware and Porcelain Company. This operated for a year as the Hill Pottery Company and was then liquidated. Thomas Ford bought it back in 1867. The China Department as taken over by Alcock and Diggory (Bradley & Diggory) in 1870 and. as the Crown Works, was then in the hands of the firm Bradley from 1871 until at least 1892. The earthenware department passed in 1867 to Burgess & Leigh who held it until 1889.


John Steventon arrived in the Potteries from Oakengates, Shropshire and had been employed by Shelton Iron & Steel Ltd. In 1890 he was described as a China Decorator on the Birth Certificate of one of his children and in 1898 he was described as a Licensed Auctioneer on another. In the 1901 Census he is listed as an Earthenware Manufacturer.

It is known that a partnership was formed in about 1896/97 with William J Brown, W Lees & John Steventon with a limited capital of  £300.  To date no examples of this ware are known but it is believed that at the time the sales were mainly to markets.

On the 18th September 1900 at an auction held by Messrs Henry Steel & Sons, the works known as Hill Pottery, Victoria and Hill China Works were purchased but the price is not known. About 1913/14 the partnership was continued as a Private Limited Company and named as Brown & Steventon Ltd. In the mid 1920's a factory adjoining the Hill Pottery works was purchased. The negotiations were with a Mr Tellwright of Sneyd Collieries Ltd and a condition of purchase was that there would be no further claims for subsidence. Although further subsidence did occur no claims were made. Further acquisitions were made. The Salvation Army and Liberal Club facing Market Place were purchased and used as slabbing shops. The Chapel in Westport Road, used at one time by Parkers Brewery Brass Band was bought, together with a wholesale stationary warehouse. During the Second World war (1939-1945) both factories were used a stores for the Government.

Brown & Steventon.

From advertisements in 'The Pottery Gazette' , July 1911  they described themselves as manufacturers of - 'General Earthenware in White Spiral, Plain White, and a variety of shapes and decorations. Specialities -Dinner Sets, Toilet sets, Trinket Sets, Flower Pots, Sets of Jugs, Tea Ware'. The advert is for the 'Latest Novelty in Divided Vegetable Dishes.'




Full Picture

The advert is printed as Brown & Steventon, Royal Pottery, Market Place, Burslem, c/o the London Showroom of Mr E.C.Hales, Gamage Building, Holborn Circus. Not that many examples have been found, so pictures of the range are limited. Most are found as Willow ware. However some Chintz designs have now been found and these are illustrated. In about 1922 the agent was replaced by a Mr J.E.Holt. 

Read a trade review from The Pottery Gazette dated  February 1922. Another review was printed in  August 1922.

 . . .                                       



More Brown & Steventon

John Steventon & Sons.

In 1923 when W Brown left the company it became solely John Steventon & Sons and continued with the manufacture of earthenware until about 1936. Some books though have stated an earlier date of 1934. It is understood that the name of 'Royal Venton' came about following a purchase by a member of the Royalty at an Ideal Home's exhibition.

Early pieces were labelled as 'Royal Pottery'. An effort to discredit the use of the word 'Royal' was discounted by the fact that the company had used it for several years. An advert in the Pottery Gazette (January 1, 1923) states that they produced 'General Earthenware in Semi-Porcelain - Specialities: Dinner, Tea and Toilet ware, Jugs and General Fancies.' The London Showroom is listed as : 59, Shoe Lane, Holborn. EC1 (Agent J.E.Holt). The Gazette reviewed the company several times during the next four years and the transcripts are shown as follows



     Full Pictures      


March 1923                      March 1924 .              March 1926             


Early work - After Brown left the back stamp became John Steventon & Sons.

Rogers - These examples are a copy of the classic Rogers ware for it states: 'Reproduction of Rogers 1786'. It has been found in blue, pink and green. (The original was potted by John Rogers & Son c.1814-36, and is known as "Rogers Elephant." - A floral border encircles a striking transfer scene depicting a man and an elephant near a stream, with a pagoda building and surrounding garden.)

   More Rogers  

Galleon - Again no mention of Royal. but with a very distinctive back stamp. Examples found so far have only generally been as plates. However a recent e-bay auction had a twenty six piece set which included 6 - 9" plates, 5 - 6" plates, 4 cups and 4 matching saucers, 6 4-3/4" dishes and 1 - 9-1/2" long oval serving bowl.

   More Galleon  

Chintz - This was carried through after Brown had left and one design is known as 'Luxor' and it is featured here as a divided lunch plate.

   More Chintz  

Willow - Earlier examples before the Royal statement was added. The blue is usually very bright with a brilliant white ceramic. It is also found in green and red.

    More Willow  

Sometimes this type of Ware is described as 'Flow Blue' so where this has been stated this link collects all the pictures that carry the description.

Flow Blue

Royal Venton Ware.

Art Deco - During this period three artists are known to have had their own back stamps and examples of their work are shown.

Gladys Scarlet

Marked with her own logo and  signed 'Hand Craft' Gladys  Scarlett.

She was one of the Bizarre Girls before joining Royal Venton. She left school aged 14 and worked for Wilkinson's. When 15 she moved to Newport to work with Clarice Cliff. In 1931 when she was twenty and unhappy with her wages she moved to Royal Venton and worked with Phillips. Her work is usually hand painted and consists of very bold and vibrant colours. Read about when she was interviewed by Leonard Griffin of the Clarice Cliff Collectors Club - www.claricecliff.com

   More Scarlett 

More web links to information about the link to Clarice Cliff - 

       Link 1         Link 2   

Harold Holdcroft Signed as 'H.Holdcroft' with a Lion passant back stamp.    


Read an extract by Andrew Casey from Antiques Collecting Magazine - May 2006      



Full Picture

Nursery Ware - A range of nursery/children's ware all featuring hand painted  elephants . Whilst the shapes are the same, each set is individualised by being painted differently. The most sought after variations are as pirates. Holdcroft left Royal Venton in 1933.


  More Elephants  

        Read about his later work at for Royal Albert:     Old Country Roses      Guide to buying Old Roses

  Read about the discovery of his later work for Royal Albert 

Lustre Ware- Characterised with bold splashes of colour and usually depicting fruit. Quite a range of examples has been found and different shapes are still appearing. The earliest example of this ware was in the Brown & Steventon period with   an example as shown.



   More Holdcroft   

Van Philips - ( also signed as Francis  Phillips).                                               

   More Floretta     

Floretta Ware. The ware was launched in late 1931 and was featured in the 'Buyer's Review' of January 1932. The first advertisement for the new ware appeared in the next month's issue February 1932. In the following year   January 1933 it was the subject of a another 'Buyers Review' where it was stated that 'the house had embarked upon, at no inconsiderable expense in modelling, a suite of well over a hundred pieces in the new "Floretta" ware, a modernistic treatment in pottery depending as much for its success upon art modelling as upon a delicate and distinctive treatment of hand-painting'. The colours used are mauve and lilac, pink and yellow, turquoise and pink. Examples known are candlesticks, spiky plates, muffin dishes, sandwich sets, tea-for-two sets, coffee sets, biscuit barrels, ashtrays, and bonbon dishes. . . . .

More Deco Ware


                                                                                Coffee Set                             Plate                           Plate                            Jug 



                                                                                                  Tea for Two                        'Maling' Vase                     'Majolica' Pot




More Deco    

Mutton Crackle Vases/Jugs - Typically red, uranium orange, black, grey and white. Similar to pieces from Royal Lancastrian. Usually of a substantive weight of ceramic. Some have been labelled as 'Ming'.

    More Crackle  

Figures - The picture is of the complete set and the figurines are clearly based upon the nursery rhythm, Tinker, Taylor, Soldier, Sailor, Rich Man, Poor Man, Beggar Man and Thief. The character's status is handwritten underneath.



More Figures

Colour Ware Found in Yellow, Green and Pink - Moulded ware in a leaf or crazy paving pattern. Similar to some Crown Devon however pieces are easily distinguishable by being a bright colour. Some pieces have orange fruits with a black spot on the fruit or a vegetable.

    More Colour  

Other Wares

The rest of the pictures are examples of ranges that have been found. Whilst some of these fall into the Art Deco criteria they are seen as other ware. They are by no means definitive and other examples are always being sought. If you find anything that is not described please forward information via an e-mail so that the site can be updated.

Willow - found in the traditional blue and occasionally in red and in a not so common green. From activity on US web sites it would appear that this is where a lot of this ware was sent. These pieces are all marked as Royal Venton - 'Willow Ware' and the blue is usually much darker than the earlier willow ware.

  More Willow  

India Tree - a few samples of the classic India tree have also been catalogued. Also some 'Oriental' designs.

Hunting Scenes - To date only a few examples found in the UK but many pictures are sourced from the United States. The pieces have a very distinctive back stamp either featuring a Huntsman, Dog or Fox. Colours found are red, green, blue and black.

    More Hunting    

Jug & Bowl Sets - Several of these sets have been found and if fully complete would consist of a jug, bowl, toothbrush vase, soap dish with a lid, and one or two chambers pots. There would also be an associated dressing table set, They consist of tray, hat pin stand, ring tree, ring pot, and a pair of candlesticks. The production must have spanned through the Art Deco period as the example shows.

  More Jug/Bowl/Dressing Sets  

Mugs - An unusual 'Loving Cup' is shown featuring a Farmers rhyme on the reverse.


Read the Inscription

Olde English Inns - It is believed that there was a series of twenty six inns featured. It has been reported that there was a complete set of designs at the Nell Gwynne cafe in Newcastle-under-Lyme up to the mid 1960's. The building has since been demolished and the where about of the set is not known. So far found are:

1. King's Head - Chigwell, 2. The Star - Alfriston, 3. The Mermaid - Rye, 4. The Flying Horse - Canterbury, 5. The George - Dorchester, 6. The Bell - Waltham, 7. The Lion - Buckden, 8. The Ship - Alveston

   More Inns  

Hathaway's Cottage - similar to the inns scenes but all featuring the same cottage.        




More Cottage    


The Old Mill  - only this example seen of this one.



Poppy Ware - seems to have survived particularly well. It is mainly a printed pattern, but then hand finished. Pieces include trefoil dishes, comport plates, sandwich sets, meat plates, flower bowls, rectangular and round fruit serving dishes and a jug from a washstand set.

   More Poppy  

The Seasons- Springtime and Autumn are known- Labelled as such on the reverse side.




More Seasons

Commemorative Ware To date one plate has been found. This features the Birmingham Co-operative Society. More Recently a mug issued to the RAF has been found on the e-bay site. Someone else has e-mailed a piece with the motto of the Staffordshire Police on the side as shown. Also a Coronation Mug.


Dinner Services - Bird of Paradise was one of the mainstays but many other ranges have been found. Some were made for particular outlets such as a vegetable tureen found in green and gold and back stamped 'Exclusive to Harrods, Knightsbridge, London SW1'. The Pottery Gazette makes mention of the production runs of Hotel ware and it is known that some wares were specifically made for the Railways - i.e. Great Western. Holdcoft is shown to have designed some pieces.

    Dinner Services          

Commercial Ware  Also some ware was made  specifically  for the London department store Harrods which bears the logos of Bisto, Ovaltine and Heinz.

Railway Ware  Several Railway companies commissioned ware for catering.



General Ware There are also many other examples of the production that are not as easily categorised and these are grouped together as general ware. Many of these pictures have been sent to the Author and others have been found via internet searches. Where possible permission has been granted to post on the site. However if any infringe copyright then please do not hesitate to email asking for removal. It is hoped that all these picture help promote and record for prosperity the amazing range of designs and styles that the company produced. So little is in print and the author wishes to share all this information and there is no commercial gain from any of it.


There are also quite a few example of jugs that have been found and these are placed together in their own category - Jugs


Using today's technology the next link shows some close up of the patterns and designs used on the pottery. - Patterns


        For a specialist web site that has some details on patterns look at:  Listings


        It is generally accepted that after 1936 the pottery ware ceased production and the company moved into sanitary, tiles and fireplaces. examples of  advertisement are shown below as:


See them as bigger pictures

 The Royal Venton Ware Shop which was based at 42 Market Place Burslem and the Factory Gates 


Other sources of information

Decorative and Art Deco Ware.........(Royal Venton Ware)

Site about the Stoke Potteries..............(Steventon Ware)

A-Z of Stoke-on-Trent Potters

Books with a mention or photo

Art Deco Tableware                               J.Spours

Art Deco Ceramics                               Tony Curtis

Novelty Teapots                            Edward Bramah

Flow Blue China                                           Gaston

Art Deco Ceramics: In Britain        Andrew Casey
( a full chapter about Royal Venton)


Front Covers

Buying and finding: One of the best sources for buying the pottery in the UK is to visit many of the Antique and Collectors Fairs that are organised. One of the major Fairs is at Newark with another at nearby Swinderby.

There are some excellent dedicated Art  Deco Fairs so use this links:   Art Deco Fairs. To find information about other fairs use  Antique Fairs

On the web   is now well established and one can do a specific dedicated search for the ware as follows:   John Steventon       Royal Venton

Search as: Royal Venton Ware in Art Deco Date-Lined Ceramics 1920-1939


Also the site Etsy has listings as:     Royal Venton        John Steventon

Many of these images used have been 'captured' from the Internet and generally people have very kindly given permission to use them within the pages. Other images have been directly e-mailed. If there is an image for which permission to use has not been confirmed and you wish it to be removed from the site, please do not hesitate to contact as below. Hopefully you have enjoyed this site and learned something from the information within. The author welcomes any further information or statements about the pottery so that it can be added to the enjoyment of those people who have chosen to collect some of the ware.

Please send an e-mail to: (Images preferred as a jpeg)


If you just wish to make a comment or pass on any information then use the book below. For a response please ensure that you include your e-mail address.



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